"Pinard" is slang for the deeply loved wine rations of French troops in WWI. Slang ‘poilu’ - ‘the hairy one’ - describes the rustic countrymen sporting bushy mustaches or beards that made up much of the troops ranks. This zippy, chillable red has a lifted and heady nose of cherry, rose, mandarin and white pepper. Tart and natty in the best way!