Jose Cuervo is produced at the La Rojeña distillery in the state of Jalisco in Mexico. The distillery was officially founded in 1812. It is the oldest active distillery in Latin America. After Ana Gonzalez Rubio married Jose Cuervo Labastida in 1900, he renamed the distillery La Rojeña, and was the first to call the tequila produced there Jose Cuervo.